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The Steps Toward Stunning, Meaningful Art for Consumers and Greater Prosperity for Artisans.
1. Superior Quality and Authentication.
Using the UNESCO Award of Excellence for handicrafts criteria and database where available, BRANDAID Collections combs the
developing world for authentic, beautiful and culturally meaningful art, sculpture, home decor, textiles, ceramics and
jewellery. These are Master Artisan led, community based microenterprises employing up to several hundred artisans and workers.
2. Artisans are paid in advance for their collections.
Based on the price paid to the artisan, competitive and historical sales figures, and quality of the work, BRANDAID Collections curate and pre-purchase the art.
This then establishes a true pricing benchmark for the Artisan's work and future collections as well as profitable
pricing for other sales channels artisans choose to do business in.
3. Better living and working conditions in artisan communities with capacity building, skills training, health and education.
BRANDAID Foundation funds capacity building and well-being initiatives. Outcome: Where the community can flourish art
can flourish and where art flourishes the community can flourish.
4. Artisans share in profits.
Artisans and their communities receive a share of the profits from the sale of the art.
A portion of the profits are also funneled back to the BRANDAID Foundation for artisan community
capacity building initiatives and well being. And the balance of the profits remain in the business.
Outcome: Artisans become profitable business partners and other business opportunities open up.
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