BRANDAID Project In Jacmel
JESSICA LEEDER
JACMEL, HAITI — From Tuesday's Globe and Mail Published on Tuesday, Mar. 02, 2010 12:00AM EST Last updated on Thursday, Mar. 04, 2010 6:56PM EST
jleeder@globeandmail.com
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At 6½ feet tall with shoulders that would make a linebacker cringe, Pierre Edgard Satyr does not look like a man who needs rescuing. Smartly dressed in black jeans and polished shoes, he is nevertheless shepherding his guardian angel - a goateed man named Thor - through the dusty piles of rubble that are all that is left of his professional life.
Inside his beachside workshop, a tin-roofed cave of a room crammed with the life-sized shells of papier mâché figures that survived Haiti's earthquake, it takes some coaxing to get the 42-year-old artist to admit that he wakes up in a camp for the displaced each day unsure of how to feed his family.
<>"I don't have to be dressed like a slob to get aid," said Mr. Satyr, who is president of Jacmel's main artists collective. "If someone is coming to talk to you, ...
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Post last updated: May 11 10 @ 01:08 PM
BRANDAID Project G&M Article
Diane Jermyn
Special to The Globe and Mail Published on Wednesday, Mar. 31, 2010 7:00AM EDT Last updated on Wednesday, Mar. 31, 2010 8:32AM EDT
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Is the BrandAID Project a for-profit business or a social cause? The initiative, which gives modern marketing power to artisans in the world's poorest countries, is both, says its co-founder.
“Don't be confused,” says Tony Pigott, who is also president and chief executive officer of JWT, a communications and advertising agency in Toronto. “We're still in the startup stage, but BrandAID is a for-profit business, just one with a social conscience. Making a profit is essential to our future sustainability.”
With hooks like ‘Poverty needs marketing,' BrandAID uses disruptive ideas to attract attention and recruit investors. “There's a huge market for beautiful artisan goods, such as fashion, art and decor, but there's also a huge barrier for the artisans,” says Mr. Pigott. “They have no name, no brand.”
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Post last updated: May 11 10 @ 01:09 PM
What is BRANDAID Project
http://www.BRANDAIDProject.com
BRANDAID Project is a scalable, market based social enterprise designed to make a significant impact on global poverty. It combines product design, branding and marketing to grow artisan businesses across the developing world. The Project identifies unique communities working with organizations such as UNESCO and partners directly with the artisans to create authentic works of art for the fashion and home décor markets. BRANDAID Project shares profits with artisans and invests in programs that improve living and working conditions, business and digital skills in artisan communities. ( the structure includes the not for profit BRANDAID Foundation.)
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Post last updated: May 11 10 @ 01:10 PM
