The Birth of a Brand: Croix des Bouquets. Fire. Iron. Art.
The BRANDAID Project journey begins in the small village of Croix des Bouquets, Haiti and travels across culture gaps and
market divides to Hollywood and back again. Searching for master craftsmen and their masterpieces BRANDAID Project curates
a collection of the best pieces of art for a show in Santa Monica home of Academy Award winning director Paul Haggis. With
some marketing genius from JWT the Croix des Bouquets, Fire, Iron, Art Collection is launched. A new brand is born.
